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Customer satisfaction is essential for customer retention, customer loyalty and product repurchase. The art and science of customer satisfaction involves strategic focus on creating and reinforcing pleasurable experiences.
Customer satisfaction matters. But where does a business get started?
A well executed customer satisfaction survey is the first step toward gathering the baseline insights for creating and reinforcing pleasurable experiences.
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It’s been said that information is power. This simple cliché underscores the market control and business success that information yields.
Marketing research is about collecting information.
While it applies to a wide range of situations, marketing research gives decision-makers the information they need to find solutions to business problems.
Simply put, the solution to most business problems can be found through marketing research.
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Surveys… You’ve taken dozens of them. Usually because someone asked you, or because someone made you really happy or really mad.
You wanted to right a wrong and the feedback form was the way to do just that. Or, maybe you registered an electronics product or received a gift card to give your opinion.
Surveys are all around us. They have been a part of society since at least the Roman Empire and probably earlier than that.
Learn more about creating online surveys
Enterprise Feedback Management allows companies to systematically collect and manage feedback and integrate their results with various information systems.
Using Enterprise Feedback Management will increase efficiency and reduce costs because it eradicates the use of several other redundant and inconsistent survey tools.
But how does a business implement a full feedback system?
Learn more about enterprise feedback management