Sales lead generation surveys are an effective online tool for (1) assuring timely use and follow-up of sales leads, (2) qualifying sales leads (thereby saving valuable sales force time) and (3) providing more effective tracking of sales leads.

General Measures That Are Part of Sales Lead Generation Surveys
Need Identification
What are you looking for (Need to be fulfilled or Solution sought). Use a simple list of products or services you provide and have them select.

Sizing the Solution (Qualify the lead and Prioritizing the lead )
Parameters of solution needed (large…small measured)
Specific product specification or parameter specification
Time frame for implementation or purchase

Personal Insights and Need Statement
Open ended description of their needs.

Contact Information
Contact information (sources of media they consult for information; how would they search for information about this product or service)