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- Web survey software that exceeds your expectations by providing
more functionality than any other enterprise feedback management system.
The wizard based system is intuitive and easy to use.
Professional researchers love our web survey software because it is
capable of building any kind of advanced survey.
Build virtually any survey you can imagine. Add and customize questions
that are professional from the ground up. Fonts, color, look and feel
are easily changed using a word processor interface. Upload your own
graphics and corporate logos. Surveys and changes are live and can be
made even after launching the survey... and all data is retained if
question items or questions are moved, edited or deleted. There is no
posting or IT hassle required.
Unlimited Questions and Surveys Restriction
on how many surveys can be published or active at one time are determined
by account category. Users can have as many questions or responses as
they desire within the appropriate account category. Enterprise feedfback
management solutions allow total control of limits and permit custom
user categories.
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Easy to use survey wizards guide you through the building process.
Surveys are always live and ready to go when you are.
If you need to make changes, this can be done even after launching the
survey... and all data is protected even when question items or questions
are moved, edited or deleted.
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Create your own survey, or start with our library. Select, Copy and
Edit hundreds of professional surveys in more than 20 categories. You
also have your own survey library for copies of your own surveys or
individual questions.
With a Qualtrics Enterprise solution surveys can be posted into your
own corporate or department survey library for wider access and team
collaboration that will speed project completion.
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We offer more than 40 different question types, each with hundred of
varying formats for displaying these questions. Graphics, Video or Audio
can easily be added to all questions to add realism or to test new concepts.
The most options or advanced question types available anywhere: multiple
choice, check box, rank order, attribute matrix, Likert scales, semantic
differential, text input, numeric input, importance-performance, simple
rank order, pick and rank, pick and categorize, pick-categorize-rank,
constant sum scales, similarities-dissimilarities, conjoint analysis,
side by side questions and more.
- Multiple choice single item check
- Multiple choice check all that apply
- Short text answer
- Open-end text answer
- Horizontal rating scales
- Vertical rating scales
- Side by side questions
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- Constant sum
- Rank order with validation
- Pick k of n with validation
- Pick, Bucket and Rank
- Multiple choice matrix
- Multiple open-end numeric text
- Dynamic questions based on previous answers
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- Wizard-based survey creation for easy control of all question
and answer options
- Insert graphics, audio, and video, including company logos
- Response checking and validation
- Multiple choice with "Other (customizable text message):
- Specify open ended text"
- Sophisticated multi-level branching capabilities and survey
paging
- Randomization of answer choice order
- Randomization of question order
- Drop-down list answers to previous questions
- Text piping: answer to question, answer to answer, question
to question, question to answer
- Sample quota checking with termination and branching
- Personal question and survey libraries
- Multiple-language support (including Chinese, Japanese,
Russian, Arabic, etc.)
- No survey posting or IT support required.
- Your survey is online in real-time while you build
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View Samples of Survey Results
Examine the variety of analysis tools for analyzing your data and viewing
your results.
Data Downloads
- Raw Data Downloads (CSV, Excel, HTML)
- Report - HTML/EXCEL/XML
- SPSS Command File
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In addition, online report writing software is integrated into the web
survey software system to offer many unique capabilities. Add descriptive
text sections, cross-tabulations and charts/graphs to create professional
quality summary reports of your survey results.
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Visit our Survey University to discover Tutorials, How to Guides, Research
Papers and Book Chapters, and Sample Surveys. Written by our Ph.D.s,
we provide more information about conducting online research than you
will ever need (or want 
).
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Our consultants and project managers will work closely with you and
your staff to determine the best approach by developing a research plan
as we formulate the research problem and work with you to produce the
research report that meets your needs.
We will help you design and build your survey, collect your data and
analyze your results.
Through our national panel, you can access to households and individuals
who have agreed to provide you with the feedback you need.
Whatever your project needs, feel free to email or give one of our product
consultants a call.
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The future of online survey research is all about immediate access to
information. Online web survey software should access and simultaneously
reflect what we already know, what we don't know, and what we desire
to know. Duplication of information is expensive and wastes the time
of respondent, researcher and client.
Our web survey software allows data collection to be driven by multiple
points of information, including:
- Single answers from the respondent within the current survey
(linear logic)
- Multiple answer conditions that are met by the respondent within
the current survey (branching)
- Respondent answers from previously completed questionnaires (survey
library database)
- Respondent descriptors or other information contained in the
researcher's CRM database
- Information contained in embedded databases provided by the researcher,
including data tables of baseline or industry average data
- Respondent descriptors or other information contained in email
database (email address, demographics or other respondent descriptors)
Those responsible for the research process, in addition to being concerned
about the information collection and survey building process, are able
to design a variety of shared libraries important to a corporate survey
environment. These libraries usually contain current and historical
data relevant to the respondent and survey building efforts, including:
- Question libraries: system, corporate, department and individual
researcher
- Survey libraries: system, corporate, department and individual
researcher Graphics libraries: system, corporate, department and
individual researcher
- Survey invitation/message libraries: corporate, department and
individual researcher
- Embedded databases: for dynamic question and data piping
- Embedded data tables: containing baseline, spreadsheet, or data
from other sources that are to be used in formulating questions,
answers, or data analysis tables, charts and graphs
- Database/email list libraries of potential respondents
- Real-time data from the respondent’s current survey while he
or she is still taking the survey.
State of the art enterprise feedback managment systems integrate all
available data for a given respondent so that the current survey and
research reflects only the information that is needed, being verified,
or studied for change. Those who can access research information from
a well-organized and user friendly data warehouses are a big step ahead.
The ability to easily include information from shared libraries of questions,
questionnaires, graphics, and invitation/message libraries greatly enhances
learning, creativity and productivity within the research organization
and focuses the information gathering task on the respondent, where
it should be.
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Our enterprise feedback management system readily integrates with corporate
CRM solutions, including Seibel. Custom APIs are used to facilitate
data transfer on an automated basis or on demand. Data may also be uploaded
into our system to take advantage of the analysis and data collection
tools not available in your CRM system.
Many corportions are finding that our system is a very effective "mothership"
for data collection, data integration and analysis.
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We offer the most advanced survey flow logic available... guaranteed.
All options are implemented in a user-friendly point and click format.
Skip questions, branch based on multiple points of logic, and pipe question
text, answers, and graphics from one question to another. You can even
extract selected answers and carry them into the next question.
Advanced research and statistically sound quota sampling requires dynamic
surveys with questions and question sequences that adapt based on a
respondent’s answers. Online survey delivery has revolutionized
questionnaire design by enabling skilled researchers to quickly build
surveys with embedded logic and complex questions flows that are truly
adaptive. Unlike paper-based or interview-based questionnaires, these
‘smart surveys’ have the ability to perform on-the-fly analysis
and to incorporate and influence that analysis based on outside and
previously collected data, such as the responses to a set of similar
questions, answered by the respondent three years before.
Embedded Logic Linear Skip Logic:
Skip patterns are defined as a linear skip from one question to another
question and are based on an answer to a specific question provided
by the respondent. For example, in a question asking about three product
concepts, the respondent who indicates that she is a non-user of a product
sub-category (energy drinks) is skipped past questions about that specific
product or brand and directly to consumption questions for the general
product class (casual beverages).
Survey- and System-Wide Boolean Logic for Compound Branching:
Survey-wide branching, like linear skip logic, is used to skip questions,
but does so based on a complex sequence of conditions. Suppose that
a respondent meets all of the conditions of being a member of our target
demographic segment. She is identified as “female”, “between
18 and 34”, “Married”, “one or more children”.
With branching, the intersection of these identifying characteristics
is the point where we change survey flow and question logic. Our respondent
who meets these conditions is shown an additional set of questions,
while respondents not meeting these criteria are branched to different
questions or out of the survey entirely.
System-wide Boolean logic is only available in the most advanced of
online research tools. It enables a survey to branch based on: 1) answers
from multiple questions within the survey; 2) outside variables non-specific
to the respondent, such as time of day; 3) a respondents profile and
previous survey response history (i.e. if the respondent answered ‘B’
to question 31 on last year’s customer satisfaction survey); and
4) known information about the respondent stored within databases, like
CRM systems.
It is important to note that most online web survey software provides
basic skip logic, but does NOT provide even basic branching capabilities.
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We offer the most advanced survey flow logic available... guaranteed.
All options are implemented in a user-friendly point and click format.
Skip questions, branch based on multiple points of logic, and pipe question
text, answers, and graphics from one question to another. You can even
extract selected answers and carry them into the next question.
Online survey technology has the ability to increase respondent involvement
through “piped” text and multimedia elements, such as graphics,
audio, and video animation. This is a key advancement because color,
sound, personalization, and motion can heighten realism and interest
in the survey task, as well as the product, service, or concept being
investigated.
“Piping”
Dynamic surveys adapt to the respondent through piping. Piping generally
refers to the movement of text, graphic, or numeric data from one point
in the survey to another. This “piped” information is typically
provided by the respondent, but could be pulled from external databases.
For example, if the respondent is evaluating a given brand, factual
data about a product category, information about the category leaders,
or even information about the respondent, could be piped from a database
to allow the respondent to make more accurate relative comparisons.
In the simple example found above, two pieces of information are piped
based on the respondent’s answers to previous questions. The first
is the type of car the respondent owns, a “Hummer,” which
is piped from a previously answered multiple choice question. The second
is the respondent’s answer to an earlier, open-ended text question
about dissatisfaction with their car, where they typed: “The sticker
shock at the gas pump is something to behold.” By moving this information
forward, the survey is dynamically updated to provide context and detail
to the current question about recommendations for the manufacturer.
Other uses of piping include concept or logo tests where respondents
select a company logo or other concept related graphic. This graphic
would then follow the respondent to the next question, either as part
of the question text or possible answer choice, as shown.
Extraction:
Extraction is used to move all answer items / choices from one question
to a later question. It too can be used to extract only those k items
that are selected from a list of n options to a later question for further
questioning about those items. Often extraction options exist that will
maintain item order (or to maintain the same random order) or disregard
order as the respondent selected choices are carried forward for further
detailing/drill downs. Extraction is particularly useful where the respondent
has the option to add an "other" item that the researcher
would like to gain additional information.
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Save and continue is automatic for all surveys. If a respondent is disconnected,
they click on the survey link and resume where they left off. Respondents
are able to stop a survey and then at a later time return to complete
the survey. Surveys can also be redirected to another individual who
is responsible for answering a different part of a corporate survey.
All survey have unique encrypted identifyers to provide an added level
of confidentiality and control respondent access.
The use of our proprietary Email Campaign Manager creates a unique code
for each potential respondent and prevents multiple submissions from
the same survey invitation. Once the survey is completed, the researcher
may respondents may, at the option of the researcher be prevented from
submitting another survey.
You have the ability to activate or deactive surveys and to screen respondents
if a quota number has been met. Simply specify quotas or deactivate
the survey and add personalized messages to respondents explaining the
deactivation: “ This survey is deactivated due to quotas being
met”
The optional Progress Bar can be displayed anywhere in the page (Top,
Bottom, Left, Right) The survey progress reports the percentage of questions
that have been completed. If the survey is 4 pages of 10 questions each,
the progress bar will increase 25% per page.
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Changing fonts and graphics just became easier with our word processor
type interface that allows you to click and change font face, size,
bold, italic and color.
Colors, Templates, Skins and stylesheets can be used to adjust the color
schemes and look and feel of your survey. Enterprise solutions can implement
a corporate look and feel, or each survey can be different.
Surveys can contain 1 question per page or as many questions as you
desire on a single page. Users can insert page breaks at any point in
there survey with the click of a button. (Excellent for controlling
survey flow and presentation by section or topic)
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Randomization techniques are used to control for order bias in the presentation
of answers to the respondent. In new product concept tests and other
advanced measurement situations, questions, blocks of questions, or
blocks and questions within blocks may be appropriately used and randomized
to control for order bias. In this section we consider randomization
of choice options, questions, blocks of questions and questionnaires.
In the next section, we give a brief discussion of experimental design,
a difficult research area that benefits greatly from new technology
for online survey delivery.
Randomization of choice options is a powerful tool to reduce order
bias in responses. Many different approaches to randomization are
possible. The following are often used in online research and experimental
designs.
· Complete randomization of all choice options
· Complete randomization of choice options and non-randomization
of "other" or text input options
· Partial randomization of choice options, where specific
answers (such as the item of interest) are held in a fixed position,
and all other answers are randomly ordered.
A question block is a cohesive group of questions. All questions in
a given questionnaire may be contained in a single question block,
or may be split into multiple question blocks. Question blocks are
developed so that a block may be given special instructions that apply
only to questions within the block. Questions within blocks may be
arranged in fixed order, random order, or partial random order that
holds some questions in a fixed position while randomizing the order
of other questions. Likewise, the blocks themselves could be manipulated
for presentation: (a) a block of questions could be displayed based
on choice previously made by a respondent (evaluate a block of brand
specific questions if they indicated they were familiar with the brand);
(b) the blocks could be randomly presented, or held in a fixed position
while randomizing the order of other blocks; (c) blocks could be repeated
in a looping pattern with piped text that describes the purchase situation
or usage occasion under which the block of questions is now to be
considered.
Randomization of questions is used when the random presentation of
questions is more important than presentation order and context of
the questions. While questions must often conform to a given order,
blocks of questions (each block, for example, containing questions
about different brands) do not. In these situations, randomization
of questions within a block or randomization of blocks of questions
is a valuable option. Question and block randomization are often used
in concept testing and in the development of experimental designs.
Occasionally experimental treatments are so extensive that completely
different questionnaire is required for each treatment. In such cases,
the questionnaires are prepared and randomly assigned to the respondents.
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Survey questions can be allocated points for specific answer options
and then summed automatically to provide a graded score for the survey.
A great feature for HR surveys or evaluations.
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Let critical responses trigger e-mail notification and copies of the
survey to executives automatically. Select a specific answer and the
trigger is released automatically for instant notification of Sales
Leads, Customer Retention and Loyalty, Whistle Blower, Executive and
Stockholder Protection, or cases of Bias, Abuse, Discrimination
Internet messaging and e-mail notifications of events are becoming commonplace
in the business world. It should therefore not be surprising that web
survey software now includes e-mail notification features. We provide
triggers for whistle blowing or information and events notification
services. Notification triggers are used by HR departments, IT system
managers, and brokerage firms to transmit event and calendar data. This
same trigger technology may be applied to surveys and used to generate
notifications ranging from survey completion, to sales leads, to dissatisfied
customer alerts, or to whistle blower notifications.
As an example, a survey-based notification system for lead generation
would allow a sales force to always be aware of the new prospect - no
matter where a salesperson is located. Sales leads are the lifelines
of many corporations and organizations are often paralyzed by unproductive
leads and spend significant time trying to sift through their leads
to find those that have the highest potential. The combination of a
prospect qualifier survey, and a notification system for tracking highly
qualified leads is but one example of the emerging use of online research
tools. Survey triggers may also provide timely information in today’s
litigation prone society where legal threats face corporations. Internal
and external issues, such as corporate malfeasance, bias, harassment
and discrimination have increased the need for instantaneous feedback
and notification systems. Executives with the need to know, including
legal and HR designates, should receive immediate communication from
those who have observed or been a part of problems with the corporation
or its products and services. Another application of trigger survey
systems is for six sigma and ‘voice of the customer initiatives’
that require continual feedback, evaluation processes, and trend monitoring
to steer the organization on an ever productive course. Triggers capable
online survey systems may be used to instantly:
- Send Full Surveys
- Send Summary Data on the Survey
- Be Triggered by completion of the full survey
- Be Triggered by completion of specific question
- Be Triggered upon specific response conditions (single or multiple
response conditions)
- Be Sent to Online Databases: A personal online sales database
that can be accessed world-wide
- Be Sent to corporate E-mail accounts
- Be Sent to cell phones or computers as a Text Message, Instant
Message or e-mail
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Download
Spreadsheet of web survey software Features
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Enterprise Feedback Management Systems
- Ability to manage all aspects of user accounts
- Ability to control access and rights to accounts, surveys, libraries
and email databases and to control all functionality
- Ability to share all resources within or across accounts, and
to control the degree of sharing (view, copy, edit, delete, perform
tasks)
- Ease of corporate administration
Survey Delivery Options
- Corporate Branded Enterprise Solutions (Your Company Name.com)
- Branded and hosted Surveys through the Web site
- E-mail invitation surveys with link
- E-mail invitation surveys with viewable HTML survey
- Portable technology for mobile surveys (mall intercept, business
applications)
- Web site entry and exit surveys with quota based Pop-up survey
capability
- Address book invitations with respondent identification and tracking
- 360 degree respondent tracking (passing of customer number with
the survey link). This feature enables tracking of the customer
ID from the customer database to the survey, with feedback sent
back to the customer database for a reminder mailing.
- Integration of respondent data with the email invitation to facilitate
dynamic surveys
General Survey Creation Capabilities
- Standard Question Types Advanced Question Types
- Multiple choice single item check
- Constant sum
- Multiple choice check all that apply
- Rank order with validation
- Short text answer
- Pick k of n with validation
- Open-end text answer
- Pick, Bucket and Rank
- Horizontal rating scales
- Multiple choice matrix
- Vertical rating scales
- Multiple open-end numeric text
- Side by side questions
- Dynamic questions based on previous answers
- Wizard-based survey creation for easy control of all question
and answer options
- Insert graphics, audio, and video, including company logos
- Response checking and validation
- Multiple choice with “Other (customizable text message): Specify
open ended text”
- Sophisticated multi-level branching capabilities and survey paging
- Randomization of answer choice order
- Randomization of question order
- Drop-down list answers to previous questions
- Text piping: answer to question, answer to answer, question to
question, question to answer
- Sample quota checking with termination and branching
- Personal question and survey libraries
- Multiple-language support (including Chinese, Japanese, Russian,
Arabic, etc.)
- No survey posting or IT support required. Your survey is online
in real-time while you build.
- Looping through question blocks for items selected with appropriate
text piping
- Extraction and carryover of selected and/or unselected items to
later questions
- Blocking of questions for purposes of question logic, randomization
and experimental designs
- Time stamping and elapsed time clocking
Survey Library of Templates
- Hundreds of accessible surveys to copy / edit
- Survey templates organized by category
- Templates that mirror website and corporate look and feel
- Specialized surveys for marketing surveys
- Specialized surveys for customer satisfaction, concept testing
- Specialized surveys for conjoint analysis
Libraries and Upload Storage
- Personal Question Library
- Survey Library (user, department, division, corporate, world)
- E-mail List Libraries (with adequate controls)
- Survey Invitation and Message Library
- Graphics Library
Database / Data Warehouse
- Email List Database
- Embedded Databases (for dynamic questioning)
- Respondent Data Real-Time Access
- CRM Data Access, Import, Export
Integration Potential
- CRM Data Import
- API Scheduled Get and Post data to and from corporate system
- Survey distribution by external system (keep customer lists behind
the corporate firewall)
- Embedded data codes to pass respondent data with the survey invitation
Survey and Question Editing
- Single click survey copying (duplicate entire survey)
- View, copy and edit from our large online survey library
- Wizard-based question insertion, movement, deletion and copying
- Text search and replace
- Instant survey “preview” (actually test your survey and collect
your data)
Survey Appearance and Formatting
- HTML viewable surveys as part of e-mail or Web site survey
- Customizable survey header and footer support for each survey
page
- Customizable buttons for submit, continue, and URL redirection
- Complete branding of your survey: insert J PG and GIF files, including
your company’s logo
- Single click change of background color, question separators
- Font selection and answer category width control
- Customizable “Thank You” page with definable redirection link
Respondent Control and Redirection
- Optional answer validation and question flagging for required
questions
- Answer change prevention from previous pages
- Stop/Start feature that allows respondents to “Continue where
you left off” feature
- Anti-”Ballot box” stuffing
- Password protection and access control for survey (password or
user ID and Password)
- Secure data transmission
- Survey activation/deactivation to terminate data collection
- Survey transfer to multiple respondents (stop start with password
protection that can be passed to multiple respondents (for example,
CEO, CFO, COO each complete separate sections of the same survey)
Analysis and Results
- Completion rate and survey abandonment analysis
- Real-time Web accessibility of analysis tools, report generators
and graphics
- Public Access to Results (No Access, Password Protected Access,
or World Access options)
- Display and coding of verbatim comments
- Selective removal of respondent from answer set
- Desktop delivery of charts and respondent-level data
- Excel, SPSS, and CSV deliverable data sets (real-time data downloads)
- Automatic delivery of SPSS command file (variable list, variable
labels, value labels)
- Full Statistical Analysis and Hypothesis testing with “Select
If“ filter support Summary
- Statistics (Mean, Variance, Std. Dev, Frequency table, Cross-Tabulation
(Contingency Table Analysis) Coming Soon: One Sample, Two Sample
Z statistics, Paired T statistics, Proportions Simple, Multiple
Linear Regression, One-way ANOVA, One Sample, and Two Sample Inference
on variance.
- Full Graphical Analysis: Bar Plot, Pie Chart, Histogram, Box-Whisker
Plots
- Conjoint and other advanced analysis
- View and Edit Respondent Data
- Response sets (database integration of processing across surveys,
groups, time periods)
- Grading Function for survey item batteries and item subsets
Custom Panel, CRM, and Data Integration
- Seamless e-mail integration with company databases
- Transparent support for respondent ID sharing and tracking inbound
to survey
- Transparent support for respondent ID tracking and transfer to
secondary survey or database
- Customer ID import and export for respondent tracking and for
follow-up survey mail out
- Administrator assigned (optional) User ID and Passwords for survey
access
- Online Address Book for address import, mail out and tracking
of respondents
Custom Development and Support
- Extensible architecture to quickly and easily add new question
types to meet your needs
- Database driven dynamic surveys can be created by the user without
additional programming
- Integrated E-mail Campaign Manager that can access CRM data
- User developable Whistle blowing, Executive Notification and Sales
Lead Triggers
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Product Information